I am reviewing the 2009 album produced by US pop band Hockey. Their album, named ‘Mind Chaos’ and can be linked with Blighters, the band that I am promoting for this course. The setup of the band and genre of the Portland, Oregon band is similar to that of Blighters, with a pop/indie genre of music, popular at the moment in the charts.
The cover of the album, matches the title of the album ‘Mind Chaos’ very well. The front cover is split up into for sections and each box has absolute chaos inside. Each of the boxes is made up of modern art drawings, using cut out pieces of paper to create the name. The four different pieces of art do not mean or reveal anything, equalling chaos, like the title.
I think this kind of artwork would appeal to the target audience of Hockey as it different from the norm and makes it stand out when in a shop against other CD’s. It is certainly a colourful and vibrant front cover. The target audience, females and males between the ages of 16-25 could relate to the artwork as it very youthful in is appearance. The back cover of the album uses this same kind of quirky artwork in its font and background design. Everything used in the artwork looks very unprofessional, with the corners of the CD being coloured in roughly and Blu tack used to stick the lettering for the title down. The lettering used for the CD song list is very irregular, with some smaller and some larger letters used.
I think this design for the CD connotes the fun that the band had producing this record. When this was produced, the band was still an unsigned band only know to a few hundred people. This is important as they could create whatever they wanted and make it as amateurish as they wanted. The fun that the design connotes also is shown through their music, which is very much up beat and something you could dance to.
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