CD Advert: Final Idea

Here is my final idea for advertising Blighters. I have made this creation using Adobe Photoshop and the size of the piece is A4.

When creating the CD panes, they were my only design concepts. This was also the case for the Advert. The only differences I have made along the way is the size of fonts and the placement of these. To begin with, I had the tour details and special offers at the top, with the reviews and ratings at the bottom. I reversed these details as I wanted the reviews and ratings to be the first thing they saw, with people reading from top to bottom. This hopefully will entice the audience to take a second look at the band.

I wanted to keep the same front cover design for the advert to make the target audience remember the band when in shops or on the Internet. As well as the front cover, i have used the same type of font to keep the 'house design' the same throughout the products i have created.

I used the same techniques as on the CD digipack for the advert, only enlarging the design to fit the A4 size. Like all adverts in magazines or on billboards, the design includes quotes and ratings from music magazines. This should hopefully prove that the Blighters are a good band and the target audience may want to buy the CD. I have used the music magazines NME and Q as i think that the target audience are most likely to read these magazines.

Another way I have tried to entice the audience is by offering the album at a reduced price at selected stores. These shops, HMV and iTunes, are the two biggest retailers for music and is the ideal place to showcase and sell music. The logo's which I have used help to catch the eye of the audience and hopefully they will by the product.

When looking through music magazines at adverts for new albums, i found that some also advertise their UK tours. This would is now the main way for bands to create a profit when producing music, thus making an important part when advertising the band. I have included a web address at the top of the advert promoting the bands UK tour.