Above is third album produced by English band Bloc Party called ‘Intimacy’. The genre of this band is similar to that of Blighters, aimed at an age group of 16-25, with a predominately male target audience. The album, which was released in 2008, received good reviews in the media, with a 4 star rating on iTunes and .
The cover for this album displays the title of the album, ‘Intimacy’, perfectly in my opinion. The front artwork shows two mouths just about to kiss, showing the intimacy and affection between them. Not only does the artwork fit in with the title, the bands lyrics convey the intimacy of lead singer Kele Okereke’s, who wrote many of the tracks. The albums that they have produced are in stark contrast to their presence, which is shy and very withheld when being interviewed on camera. Many of the songs in the album are like diary notes, full of emotion, self loathing and very personal. Bloc Party push the boundaries of their genre and this album is the most adventurous yet. It combines both the genre of rock and electronic into a blend of music that is moody and dark yet can easily be used in a dance club.
The colours used on artwork of Intimacy convey the dark side to the bands image, as the saturation on faces is very pale, with the dark nothingness between them. However, the lips are so rich in colour and help to bring the two people together, as a couple. The back cover also shows how dark and depressing this album can be at times, with a just a black background with the album details on top.
The style of design used for the album is a plastic Super Jewel Box, which is now being used as a replacement for the original clear plastic case. The album artwork works well in the case, with a good feel and look to the album making it pleasing on the eye. Furthermore, this is the easiest way to produce and distribute CD albums, which would come into account when producing an album selling in the millions.
I think issues that ‘Intimacy’ deals with about emotions work well with the target audience, as they can relate to the bands lryics in real life experiences. The dark and moody side to this album is often how teenagers, especially males, are conveyed in the public eye. Furthermore, the self-loathing in which the lyrics include can often be linked to the target audience, with a lot of changes happening in life between the ages of 16-25.
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