Showing posts with label Planning music video. Show all posts
Showing posts with label Planning music video. Show all posts

Thursday, March 4, 2010

Evaluation of Actors, Costumes and Locations

When producing the video for the Blighters, I wanted to create a video that appealed to the audience and that they could easily identify with. To make sure I did this, I wanted to create an original and familiar Mise-en-scene to encourage the identification of the male audience.

The man who played the lead singer and guitarist in the music video was Owen Taylor, who loves his music and has been scouted to be a model in the past. The cool image, along with the good looks, makes the audience aspire to be like Owen in the way he dresses and his style. This aspirational idea that Owen conveys is linked with the 1980’s style of the casuals and the yuppies. With 1980’s fashion coming back around again in 2010, the image of casuals is quite common today. The style (jeans and jackets) was created by the working class supporters of Liverpool football club, who travelled Europe with their club. They travelled to style capitals of Europe such as Milan, where they aspired to wear the expensive and fashionable makes on sale. The casuals look is an unconventional style for the skater image, with the casuals being described as pretty boys. The look of the yuppies also has close links to Owen’s style, which involves the blazers, jeans and shoes which he wears in the music video. The yuppies were young and a wealthy business man in the 1980’s who dressed similarly to that of Owen. Furthermore, they would listen to music of the same genre of the Blighters. The indie pop genre, with bands like The Police, was at the forefront of the yuppies culture. Sting, the lead singer of The Police, was a famous role model for the yuppies to aspire to. I have used this example and used this in my music production, with the lead singer taking the aspirational figure.

The bassist and drummer for the filming was taken up by me and Jake Mardell (another member of the group), as it was much easier to have us playing in the band than finding more people due to us always being around when filming. The dress sense and costumes of the bassist and drummer are slightly different to that of Owen, the lead singer. As I wanted the lead to stand out, I dressed the other members of the band in a more casual style. Both me and Jake wear polo shirts, jeans and skate shoes in the shoot. This style connotes more towards the skater image and can be related to the target audience, who mostly wear jeans and polo shirts as they are in-fashion with the target audience of our band at the moment.

The last members of the video are the skateboarders, who fill in between the live performance shots. I decided to use the ordinary look of baggy jeans and hoody to help make the production look authentic. This part of the production is easily identifiable and the dress sense is something that the target audience can relate to. The use of the ordinary look of the skaters makes the video very much an identificational production instead of an aspirational one. The skaters in the production could be seen in any part of the country as the look is popular and quite ordinary. Furthermore, the look of the skaters connotes their way of life. Their clothing isn't very flashy or high maintenance, which is reflected in their life style and this is represented in the target audience. Another way in which the skateboarders are quite ordinary and easily identified with is the tricks that are in the music video. None of the tricks performed take your breath away but are solid. These tricks could be performed by many experienced skateboarders and this makes the video more realistic to ordinary people.

When producing the music video, I wanted to create a male homosocial film. I thought this would be a better way of targeting the audience (mostly male) and helping them to identify with the band/skateboarders easily. Some people will see that as a criticism as I am only focusing on the male audience, but I believe this is best way to create a successful video. If I was to use females in the video, then would most likely be used as objects and show in a poor light. By keeping to the original line up of the band (3 males) and only having male skaters, it makes the video seem more realistic as males are in the band and most likely to use the park for skating. A theory to back this idea up was created by Jacques Lacan, who agree that my music production acts as a mirror for the audience, serving as a mode of identification by which they form their own sense of identity, negotiating who they are with the aspirational figures represented.

The location for the shoot, Hethersett skate park in Norfolk, provides continuity in the fact that the location is an ordinary skate park which could be seen anywhere in the country. However, the location is used for its comedy value as well. As you can see in the video, the skate park seems to be in rural location in the middle of the countryside. Unlike the stereotypical skate scene in an urban city location (see Lostprophets ‘Shinobi Vs Dragon Ninja’ or Sum 41 ‘Fat Lip’) the rural location of a village makes the video identifiable with the ordinary skater in a smaller village or town where this kind of skate park in the shoot is the norm.

After looking at the Lostprophets and Sum 41 videos, I wanted to use skate footage as the title of the song ‘Boys in Motion’ connotes the sense of movement and freedom and it appeals to the target audience, which hopefully will make it a success. Another reason for the use of skateboarding in the music video is also to keep the interest of the audience. If it had just live performance, then the audience would lose interest before the video has finished. When I introduce skateboarding tricks and shots into the video, it should help to keep the audience engaged with the production. Furthermore, the use of skateboarding can be used during the narrative to connote certain lines of the song. Lines such as "Better get used to being lonely", we would shoot the lead skater on his own at the empty skate park. Furthermore, the 'soldier' in this song will be the skateboarder. Another reason for the use of the skateboarding is to show that males are active and this video reinforces that idea. In the media, males in my target audience (16-25) can be seen as lazy and not have enough drive for life. However, this is not true for the majority of the target audience. My video proves that youths can be active and not cause trouble like so many publications make out.

Tuesday, September 29, 2009

Location Scouting

MORE INFO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Below are video's of our location, Hethersett Skatepark

The first video is a shot that we are going to use in the video. It is a panning shot, focusing on the box (where the band will be 'playing')



The second video is a 360 degree shot of the skatepark. This video just shows what the view from the box is like and the point of view from the band. we may use a shot like this during the video.



This video is a 360 degree panning shot around the box. We achieved this shot by filming while on a skateboard, being pushed around. We used a skateboard is it is easy to film on and stable when moving.



The last video is another of the shots we want to use in the music video. This high angle shot we will use in the production.



As you can see from our videos, the skatepark is in a rural setting in a Norfolk village. This location is different to other music videos that include skateboarding/skateparks. Normally, skateboarding footage would be shot in an urban location, such as a city centre. Furthermore, skateparks are usually a lot bigger than Hethersett, packed with other skaters. The rural location connotes a more low-tech band, who have connections to their home and rural life. There is also a slightly humorous side to the production due to the location. Thanks to the rural location, it makes the band look quite amateur. Furthemore, the sheep in the background show the lighter side of the production and a stereotype of Norfolk, with masses of sheep and rural areas.

Initial Idea and Treatment

MORE INFO AND 2 EXAMPLE VIDEOS OF STOP MOTION AND HOW THEY HAVE INFLUENCED THE PRODUCTION

The Band: We have chosen the band Blighters. The song we are using is 'Boys in Motion', as me, Jake and Tyrrell all liked the song and thought that we could come up with some great ideas for the video thanks to the lyrics and title.

Video plan
We decided that a live performance of the band would be a good idea. We have chosen the skate park at Hethersett, as this is a good size for the performance and as all of us live in Hethersett, makes sense. We believe that the skatepark would be a great location thanks to the connotations we can use. Firstly, the 'Boys in Motion' title fits in well with the skatepark as a skatepark is normally used by boys/teenagers between the ages of 12 to 18. This is the also the target audience for our music. We think that both males and females will enjoy this music, but mostly males. Also, the age group would be between 15-25. Furthermore, they are using it for a sport, (usually skateboarding, BMXing or Inline Rollerblading), which describes the motion part of the title.


We want the band to perform on the jump box (the thing with 3 ramps and the flight of stairs for you non-skateboarders) with speakers, mics, drums, guitar. Furthermore, we will add shots of skaters using the park and add them to the video, as they are boys in motion. We would like an audience, however, this may be a step to far logistically with the numbers that would be needed. We believe that dusk would be the best time to do it, with spotlights (Garden lights and high-powered torches) lighting up the jump box from a high angle. We liked the idea of filming at dusk as we can create the right mood for the film. With the dark background, we can create a slightly moody atmosphere, which is a stereotypical feeling for male teenagers.

As well as the music performance, we want to incorporate Stop Motion. We will create little Story line's to fill out the video and break up the live shots. We have already experimented with this idea, as the video with Jake in the bed and the Post-it notes show. We believe that this would make our music video something special and different from the rest of the class. Furthermore, the use of stop motion would also appeal to our target audience, which was mentioned above. Videos such as 'Her Morning Elegance' by Oren Lavie and 'DEADLINE post-it stop motion' on YouTube have had millions of views. Our target audience of 15-21 are the main consumers of YouTube, showing that stop motion filming appeals to our audience.

When filming at the skatepark location, we will be following the narrative structure of song. As shown in are annotated lyrics sheet, we intend to use lines of the song and film them accordingly. Lines such as "Better get used to being lonely", we would shoot the lead skater on his own at the empty skatepark. Furthermore, the 'soldier' in this song will be the skateboarder.

Shooting Maps for Skatepark

NEW AND IMPROVED, WITH MORE WORK ON LIGHTING


Below is the lighting map for the skatepark. The blue boxes are the lighting, with the yellow beams showing were the lighting is going. Lighting comes from either side of the box hoping to create a spotlight crossover effect - This is ideal for the characteristics of the video as the box is like a stage. The shadows created will look great and we are hoping to have some some shots which include low-key lighting which we wish to use and having this type of lighting allows us to do this.

Two gaslights on the box - This should almost be the main part of the lighting and the low lighting should give off a great affect. After little experiments with the lights we have seen that they create great all round shadow effects. From these shadows we can then produce shots of the shadows which would be good for 'fill ins'

Here is a photo of the effect of low key lighting total darkness in the background and partial lighting to the cat. By using this effect we can create a sense of importance towards an object or person. We may use this effect on the instruments as well as the band members

Here is our main shot for the perfomance setting. As you can see from the lighting above, the shotlights will be focused on the band, with the camera facing to the camera.


Another shot that we want to use in the production is this panning shot. We would use a skate board to smoothly move around the band to create an excellent shot.



The next shot we have is of a high angle shot from the ramp. This will be useful to create different views of the band.

Casting and Costumes

NEW AND IMPROVED, WITH LOTS MORE WORK ON CUSTOMES AND THEIR CONNOTATIONS



To keep with the same style of the band, above, we have decided to have a smart/casual look during the live performance part of the production.


Lead Singer - Owen Taylor




Owen loves his music and has been scouted to be a model in the past. He also has the great look for a front man.Furthermore, he plays the guitar and is a good friend, who will be reliable.

Lead Singer - Quite Smart - Blazer and jeans
The Smartest connotes importance towards the lead singer which will contrast with the other band members and especially the skateboarder. Furthermore, as Owen is the smartest out of the 3 peice, it represents that he is the lead and the frontman of the group.

Bass Guitar - Ryan Hayward



As i am in the production group, it is much easier to have me playing in the band. I will always be around when we film.

Bass and Drums - Shirt and Jeans
After looking at photos of the band and also seeing them live, the band like to wear shirts. We have deciced to mirror this image, with both bassist and drummer wearing shirt and most probably jeans. The shirts represents the more smarter look of the band, while the more casual jeans so there more relaxed side. This can also be related to the target audience, who mostly wear jeans and shirts are in-fashion with the target audience of our band at the moment

Drums - Jake Mardell




Jake is also in the production group and loves to be involved. He likes to play the drums and looks the part.

Drums - Shirt and Jeans (See above for picture and discription)

Skaters - Toby Roper, Jake Mardell





Skaters - Hoody and Jeans (Stereotypical 'skater' clothing)

Below are the stereotypical look of a skater. We have decided to use the baggy jeans and hoody as it helps to make the production look authentic. Furthermore, the dress sense of these characters is something that the target audience can relate to. The look of the skaters also connotes their way of life. Their clothing isn't very flashy or high maintaince, which is reflected in their life style. We are also going to get him to wear a hat (below). This is a 'cool' trend at the moment and therefore matches the 'cool' skateboarding image



Below is a video of Toby Skateboarding

Monday, September 28, 2009

Shot List

MORE SHOTS HAVE BEEN ADDED

Rough Timeline

00:00 - 00:31 = Stop Motion / Journey to Skatepark
00:31 - 01:01 = Narrative
01:01 - 01:31 = Performance
01:31 - 02:01 = Both
02:01 - 02:30 = Both

Shot List
00:00 - 00:31
[Narrative]

1 - 3 - Waking up in Bed [Stop Motion similar to practice video]
4 - 5 - Eating breakfast & Postits [Stop Motion - Side shot - Postits band title]
6 - 8- Fridge magnets [Stop Motion - Song title]
9- 10 - Going out the door [Stop Motion then speeding up to normal]
11- 13 - Skateboarding to Park [Normal / faster speed] / fade out

Shot List
00:31 - 01:01
[Performance]

14 - 17 - Fade in at skatepark [Long tracking shot]
18 - 22 : Numerous performance shots with clips of skateboarding [360 shot, panning quick high and low angle shots]

Shot List
01.01 - 1.31
Skateboarding Narrative

23-26 : Skateboarding narrative part [Long shot, close ups]
27-30 : skateboarding stunt (ollie over the drums) involving two shots slow motion and normal merging the two [tracking + panning]

01.31 - 2.30
Performance
Skateboarding/ Performance

31-34: Performance shots - [high and low angle - 360 and panning shots ]
35-39 : Skating - [tracking ]
40 -45: Performance"
46-47: Sheep shot- [Long Shot] Fade out

Location

MORE INFO ON WHY WE ARE USING THE SKATEPARK AND TWO VIDEOS THAT HAVE INFLUENCED ARE PRODUCTION

Location - Hethersett Skate park (Summertime, Afternoon)

Here is the location for our video, Hethersett Skate Park. This will provide a contrast to other skateboarding videos, which use larger skateparks, as well as add a layed of humour with the sheep in the background. We will use the jump box (picture 3) for the band to perform and use the the ramps in pictures 1 and 4 for high angle shots. We may use the kicker, picture 2, for skating tricks to add to the video.






We are using skateboarding in our video as it ties in with the 'Boys in Motion' title and is used in music vidoes aimed at our target audeince. Music video's such as Lostprophets 'Shinobi Vs Dragon Ninja' and Sum 41 with 'Fat Lip' both use skateboarding throughout. These bands many have have a slightly different genre, but still target the same audience that we plan to with the Blighters. Video's such as these show that skateboarding appeals to the target audience, which we hope to use to our advantage.


Lostprophets - Shinobi VS. Dragon Ninja - Music Video - The funniest videos are a click away



Another use for using skateboarding in our music video is also to keep the interest of the audience. If we were to use just live performance, then the audience would lose interest before the video has finished. When we introduce skateboarding tricks and shots into the video, it should help to keep the audience awake! Like the shots in the Lostprophets video, we want to use a lot of slow motion, as this is effective to the music and has a great contrast with the fast pace shots shown when the band perform.

Furthermore, the use of skateboarding can be used during the narrative to connote certain lines of the song. Lines such as "Better get used to being lonely", we would shoot the lead skater on his own at the empty skatepark. Furthermore, the 'soldier' in this song will be the skateboarder.

Another location that we intend to use is my house for any of the stop motion filming. Video's which we have done already, the bed scene and the Post-it clip, were filmed at my house when getting used to stop motion filming.

Props and Equipment

MORE ORGANISED AND INFORMATION ON THE PROPS, MORE CONNOTATIONS TOO!

Below are the props and equipment that will be needed on the day of filming.

Props
The band members
Lead/Guitarist: Owen, Guitar (Thanks to Jake), Clothing (Blazer and Jeans)
Bassist: Ryan, Bass (Thanks to Chris(another friend)), Clothing (Shirt and Jeans)
Drummer: Jake, Drum Kit (Either Toby or Owen), Clothing (Shirt and Jeans)
Microphone (Jake)
Amp's (Jake, Toby?)
Electrical Leads for music instruments
Skateboard, BMX etc. (Ryan, Jake, Toby)

For our music video, we have a selection of props that we intend to use during the song. Firstly, we have the instruments (Guitar, Bass Guitar and Drums) which are the instrumnets that are played by the blighters. Furthermore, we need microphones and Amp's to create a realistic music venue. The Electrical leads also add to this realism. luckily, all of the props can be sources from either the production group or good friends. This has helped massively as when don't have to use lots of people and all of the props come from the village, which makes it easy to get them to the skatepark without too much hassle.

We will use skateboards as this the other main part of footage at the skatepark. We may also use a BMX bike just to add a bit of variety to the film. The connotations of the skateboards is the title, 'Boys in Motion'. With shots of Toby and Jake flowing from ramp to ramp, it connotes them in motion. Furthermore, as mentioned in other posts, skateboarding is a stereotypical fill in in music video's that target our audience.

Equipment
Hethersett Stakepark
Lighting for the skatepark at early evening (Andy, Jake)
Speakers to play the track when filming (Ryan)
Step Ladder to film high angle shots (Ryan)

Monday, September 21, 2009

Blighters - 'Boys in Motion' MP3



We are planning to cut this track down to around 2.30 due to not wanting an overly long music video. This will also make it far easier for us to fill the time limit with a more varying amount of shots and a cleaner narrative because we will not have to just create clips to fill space.

Tuesday, September 8, 2009

‘Boys in Motion’ – Blighters Lyrics

The war has been won
The soldier must go on
in search of
New life, new work
You were my battle
And you have been won
Like the Soldier
I must move on

The boys in Motion
Fighting against me girl
This place like heaven

Oh boys in Motion
Fighting against me girl
This place like heaven

Girls smell so sweet
or so I remember
So why do you
Make it so hard to fall in love
I guess there's no one good for me
Better get used to being lonely
don't ever say
Fall in love

Oh boys in Motion
Fighting against me girl
This place like heaven

Oh boys in Motion
Fighting against me girl
This place like heaven

Monday, September 7, 2009

Music Video Agreement for Blighters



If its too small read below
Blighters -
Hi guys,
No worries on using the song, would like to see the finished product!
Cheers Jamie

Us -

Hi Im using an old account just to send you a quick message. We are looking to use the song 'Boys in motion' as part of our year 13 media studies coursework for our A levels. This involves creating a music video and flyer to promote an unsigned band. We really love your music and recently went to your gig in norwich and really enojoyed it. This does not involve you in anyway but we just need your permission to use the song to promote your band. Cheers Jake and Ryan

Wednesday, August 26, 2009

Stop Motion practice shots



Here is our first attempt using Stop Mtoion. we have created a simple scene using Stop Motion as the covers of the bed move down the bed. We used a time-lapse camera for this video.

Monday, July 6, 2009

Music Video Ideas

For my Year 13 music video project, i had to find an unsinged track which could be used by our group.In the end,we decided to chose a song by 'Blighters', called 'Boys in Motion'.

The title for the song, 'Boys in Motion', will be used used for the basis of the video. The title gave us the idea of including skateboarding. Boys and skateboarding have always been a common stereotype and we which to enhance this idea. Furthermore, me and another member of the group, Jake Mardell, are experienced skaters and this will help to produce a good looking production. We want to use standout editing to make it unique and look like a quality production.

Stop motion is an idea that was mentioned by Jake and this could be used to great effect. This, along with the stakeboarding footage, will help to production an excellent concept.Stop-motion videos that have inspied us include 'Her Morning Elegance' by 'Oren Lavie'.