Target Research

In the target audience, most of the demographic will be in full time education, further education at either 6th form/college or at university or working. I found this when researching into target audience in other tasks. My music video is both going to be filmed and produced in the United Kingdom, meaning it would be ideally appeal to a UK audience.

I plan to aim the music video at a predominantly male audience, between the ages of 16-25. In the video, I have used the genre conventions of skateboarding, the ‘cool’ male image, along with live performance to appeal to the genre. The target audiences aspirations and interests vary due to their age and gender. They like a diverse range of media because of the wide range of references that I have collected while researching target audiences. These include social networking sites such at Facebook to keep in contact with friends, magazines such as NME and Q to keep up-to-date with the latest news on the music industry and using television programmes (MTV, The Hits and TMF) to keep up to date with the latest music news. Similar artists that would appeal the same audience as the Blighters would be Hockey, Good Shoes and The Maccabees. These bands are similar to Blighters in their style of music, dress sense and how they appeal to the audience.

I have found out that our band, The Blighters, have a target audience around 16-25. This is because they are in the Indie genre, which is big at the moment with this demographic. Indie/rock was two of the most popular when I asked what genres of music the focus group preferred. From my research, I have found out that the 16-25 demographic like to use the internet and radio predominantly to find out about new music and band. I asked my focus group how they found about new bands and if they used band and music websites. My responses suggested that official band websites or their MySpace site were popular with my target audience.

Thanks to this information, we would promote our band through the internet on sites such as YouTube and MySpace. Furthermore, we would want to get the material out to radio stations to further increase our fane base. This would start with local and small radio stations around Norfolk, helping to improve the local audience of the band. If this goes well, then we would look to get the bands material on a national scale. My audience research results suggest that this would be the most successful way to promote The Blighters successfully.

I am going to use this information in the production of my music video for the Blighters, with their song ‘Boys in Motion’. Thanks to this information that I have gathered, I can create a video that can relate to the correct demographic, 16-25. Furthermore, the research I have collected can be used when promoting the band through the advert I produce. I have found out how the target audience consume media and how they found about new music.

I believe I could have made this method better by asking more people to complete this questionnaire. This would have giving me a large depth of answers and responses. Another way that I could have collected more detailed results would have been to ask more searching questions. Finally, next time I would evaluate the difference between male and female responses to see if the Blighters appealed to them similarly.